LUIGI
pizza chain
ABOUT
LUIGI Pizza is a modern chain of pizzeria-restaurants designed for the whole family. The main dish is pizza, served in a unique style with customizable toppings tailored to each guest's preferences. It’s a place where you can enjoy a quick and delicious lunch, celebrate a special occasion over dinner, or simply savor a cup of aromatic coffee for breakfast
CONCEPT
Our goal was to create a modern, dynamic design that remains relevant over time. To achieve this, we decided to present modernity through the lens of history. By blending a touch of avant-garde, classic modernism, and a dash of the present, we crafted a vibrant design and a contemporary atmosphere infused with a hint of Bauhaus
DESIGN
The design incorporates a color palette based on three primary colors: blue, yellow, and burgundy. For material contrast, we leave the textured walls in a light tone after rough plastering and introduce sharp, colorful geometry through small-format tiles with colored grout. The geometry of paint splashes and mirror contours on the walls creates the feeling of being inside an avant-garde artist's painting
Additionally, wall elements and decorative details made of stainless steel provide a counterbalance, adding a touch of industrial modernity to the space
PROCESS
In the process of construction... We’ll keep you updated on interesting highlights throughout the implementation process...