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LUIGI

pizza chain

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Design: Creative Direction
Vasyl Chornyy, Olena Naidientseva
Project area: 80 m²
Project year: 2024
Completed: in progress...
Location: Warsaw, Poland

ABOUT

LUIGI Pizza is a modern chain of pizzeria-restaurants designed for the whole family. The main dish is pizza, served in a unique style with customizable toppings tailored to each guest's preferences. It’s a place where you can enjoy a quick and delicious lunch, celebrate a special occasion over dinner, or simply savor a cup of aromatic coffee for breakfast

 

CONCEPT

Our goal was to create a modern, dynamic design that remains relevant over time. To achieve this, we decided to present modernity through the lens of history. By blending a touch of avant-garde, classic modernism, and a dash of the present, we crafted a vibrant design and a contemporary atmosphere infused with a hint of Bauhaus

DESIGN

The design incorporates a color palette based on three primary colors: blue, yellow, and burgundy. For material contrast, we leave the textured walls in a light tone after rough plastering and introduce sharp, colorful geometry through small-format tiles with colored grout. The geometry of paint splashes and mirror contours on the walls creates the feeling of being inside an avant-garde artist's painting

Additionally, wall elements and decorative details made of stainless steel provide a counterbalance, adding a touch of industrial modernity to the space

PROCESS

In the process of construction... We’ll keep you updated on interesting highlights throughout the implementation process...

 

 

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